Why Can’t Fitness Magazines Cash In on the Wellness Craze?

Neghar Fonooni started lifting when she was 17, at a time when magazines like Women’s Health, Fitness, Self, and Shape were the go-to sources of information on women’s fitness. There were no bloggers, no social media, no online communities for fitness obsessives. "I used to cut the little workouts out of the magazine and take them with me to the gym," Fonooni says. "That was my exposure to what women’s fitness was."
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